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Franchise Articles
By Margaret Law
Entering into a licensing arrangement can be an exciting yet detail-oriented venture. In order for both the licensor and the licensee to maximise the benefits of being in a licensing relationship, key legal aspects have to be considered prior to entering into a licensing agreement. This article aims to provide an overview of the key legal aspects to be considered when negotiating a licence.
Read more about Licensing of Intellectual Property Rights - What Are The Legal Considerations?
Tags:
advantage, certain period of time, exclusive, intellectual property rights, legal considerations, liabilities, licensee, licensing, lincensor, margaret law, non-exclusive, ownership, protection, quality control and appearance, royalty fee or other types of payment, scope of licensed rights, warranty
By Gheeta K.
Fashion designer Coco Chanel once said, “In order to be irreplaceable, one must always be different.” In any business environment, the main, long-term sustainable competitive advantage is the innovation and implementation of creative ideas in the business, be it in the way services are delivered, the way the products are packaged or the type of products that are created. This applies to the franchise system as well. A franchise is more successful if it is distinguishable from other businesses in the same industry.
Read more about FRANCHISING AND IP
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ammo in court, audit, brand owner, Coco Chanel, confidential information, confidential know-how, copycats, copying of trademarks, different, distinguishable, Expand, Franchisee, Franchisor, implementation of creative ideas, Intellectual Property, IP, irreplacable, logos, material, multiply wealth, Nelson's, processes and shop layouts of the franchise, promotional, protected, rights, Smart Reader, third party, trademark owner
By Marzuki Ahmad
In the previous article published in the last issue, the discussion revolved around identifying the possible opportunities related to franchising in Economic Transformation Plan (ETP) which identified 12 National Key Economic Areas (NKEAs).
Read more about Opportunities For Franchising In The Economic Transformation Programme
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12 National Key Economics Areas, 1Malaysia, additional earnings, contracted or outsourced to services providers, economic transformation programme, ETP, globalize, GNI, government transformation programme, Gross National Income, GTP, income, jobs created, marzuki ahmad, modernize, NKEAs, revolutionize, ringgit, service economy, tourism
By A.S. Louken
A consistent branding is a key factor for a successful franchise. In order for a franchise to be successful, franchisees must deliver the same brand promise as the franchisor and pass on the same message to consumers.
Read more about Passing The Same Message
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A.S. Louken, actual value of the brand, brand experience, brand promise, brand training, Breadtalk, communicate the vision for the brand, consistent branding, constant contact with overseas franchisees, customer surveys, customer's disappointment, customizable marketing materials, distinct customer benefit, emotional and functional benefits, enforce compliance to the brand, Eu Yan Sang, franchise training, greater market saturation and brand penetration, high value, IKEA, localize marketing materials, low cost, marketing strategies like word-of-mouth or advertisements, perceived value of the brand, site visits, skin inc, traditional chinese medicine, you don't have to be rich to be clever
By Gary Loh
With the improving economic climate, many individuals are looking to start a business via franchising. However, the first foray into franchising can seem like a risky proposition, especially if this is something that has not been done before. The benefits of franchising are that an existing business model with brand recognition already exists, and that support and guidance are offered.
Read more about 10 Things No One Tells You When You Are Shopping For A Franchise
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agreements between franchisor and franchisee, bank loans, expansion, external rival brands competition, forecast the demand and the reception, franchise, franchise renewal fees, gary loh, guarantor, internal fellow franchisee competition, local Franchise Association, market intelligence research, no risk no gain, proven concept, reputable business, shopping for a franchise, start up costs and ongoing fees, survey with potential customers, sustainable profit stream, things to know, tips
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