Poh Kong Franchise Business Opportunity
The Premier Jeweller That Continues To Shine - Building On A Valuable Heritage.
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Poh Kong Holdings Berhad is a public-listed company that continues to raise the bar in the manufacturing and retailing of gold and fine jewellery and this has lead to its phenomenal growth. The company has transformed itself from a heartland traditional goldsmith jeweller into one of Malaysia’s most renowned brands.
Established in 1976, the Poh Kong Group is the largest retailer of gold jewellery in Malaysia with over 90 outlets in 23 locations across the country. The Group represents exclusive designer jewellery brands, such as Brumani, Luca Carati, SunDay, Rodney Rayner, Lapplesite Collection, Alessandro Fanfani and Angel Diamond of Belgium. Poh Kong is also the sole brand carrier and exclusive distributor and marketer for a new brand of pearl jewellery from the luxury house of Schoeffel in Malaysia and Southeast Asia.

A golden opportunity
Gold sales is expected to increase tremendously in 2009. According to a forecast from Poh Kong Holdings, gold sales this year will outstrip those of previous years, despite the global economic downturn. “Price of gold could rise over the next few years and locals are buying gold bars as an investment. This is a new trend here,” executive chairman and group managing director Datuk Eddie Choon Yee Seiong said.
By becoming a Poh Kong franchisee, you will be in business “for yourself but not by yourself”. You will be supported by Poh Kong’s experienced and professional team who will educate, guide and work with you on an ongoing basis in developing your business to its maximum potential.
Projected growth
For its fiscal year ended July 31 2008, Poh Kong posted a net profit of RMxx million, attributed by higher gold prices, and sales of gold bars and jewellery. The market predicts the price of gold is set to hit a record high of RM200 per gm over the next five to seven years from RM84 per gm currently, as demand outstrips supply worldwide.
The company is confident of maintaining its position as Malaysia’s premier retail chain as it looks forward to local expansion, franchising rights and overseas ventures.

Franchise info
Company Name: Poh Kong Holdings Bhd
Tel: +603-7958 8999
Fax: +603-7958 8398
Website: www.pohkong.com.my
Year Established: 1976
Franchise Fee: RM50,000 (for shop-lot below 1,000 sq. ft.)
RM100,000 (for shop-lot above 1,000 sq. ft.)
Initial Capital: RM2,500,000
Preferred Franchise Location: East Malaysia
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