2N’5 Franchise Business Opportunity

A Treasure Trove, With Every Item The Same Price!

In 1994 Brian Salmon pioneered single-price-point retailing in New Zealand with The $2 Shop franchise. It was the first of its kind in Australasia, and ultimately proved the most resilient and successful. Sixteen years later The $2 Shop remains a New Zealand icon due to its unique concept, efficient franchise model and strong branding.

The $2 Shop effectively redefined the value of the $2 coin, and remains one of the only financial constants in New Zealand. Petrol was going up, power was going up, milk and bread were going up, and the average Kiwi was truly tired of all the price increase! In response to this trend, Brian has decided to once again offer New Zealanders true value for money, by introducing The $5 Shop and an exciting new range of products to complement the existing $2 range. The $2 Shop and The $5 Shop will essentially be under the same roof, as the existing stores will be modified to differentiate between the two price points. The $2 Shop will continue to use the trademark blue, while The $5 Shop will use orange livery. By retaining two single-price-points in each store, customers will enjoy a larger range, yet retain the confidence of singular pricing.

The new $5 price-point will provide New Zealanders with a fresh perspective on value, and even though $5 is by today’s standards ‘‘loose change,’’ it will still buy a lot at The $5 Shop! It’s a bold new direction for The $2 Shop, but with the introduction of The $5 Shop and the 2n’5 identity, the franchise holds a lot of promise for the future, just as it did back in 1994.

KEY FACTS

Company Name: The $2 Shop Limited, T/as 2n’5
Address: Level 2, 87 Devon Street, East New Plymouth, Taranaki, NEW ZEALAND
Phone: +0064-7572 702
Website: www.2dollarshop.co.nz
Year Established: 1994
Country of Origin: New Zealand
Contact Person: Brian Salmon
Email Address: brian@2dollarshop.co.nz
Type of Business: Fixed Price Retails
Size of Units: The ideal unit should have approximately 180 sq m for retail use and 50 sq m for storage, office and amenities. Smaller stores will range from 90 - 125 sq m for retail.
Franchise Fees: NZ$40,000 initial fee
Franchise Term (years): 5 + 5 Years
Royalty: 5% of gross weekly sales
Marketing /A&P Fund: 4% of gross weekly sales
Estimated Initial Capital: From as low as NZ$40,000/NZ$50,000